THE BRIEF: Improve literacy rates in the London Borough of Hackney.
THE BIG IDEA: Create Words Unite and choose a wide variety of typefaces to represent the range of ages and ethnicities in Hackney.
THE MEDIA: Six sheets, cinema, events, press, giant games and puzzles, leaflets, bookmarks, partner initiatives, web and PR.
THE RESULTS: Over 8,000 unique web visitors, with 154,000 page views. 80 partner organisations sign up. Thousands attend launch event.
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