THE BRIEF: Increase bookings from the conference and incentive travel market from the Rezidor HG brand portfolio.
THE BIG IDEA: Incentivise agents to book with Rezidor and enter into the Golden Chance prize draw.
THE MEDIA: Direct mail and branded chocolates sent for the launch, supported by a microsite, emails, posters and flyers.
THE RESULTS: The website saw 365 registrations, representing 15% of the market. 210 agencies went on to take part in the promotion of these 29% were new agency contact for Rezidor. Golden Chance generated an ROI of 3100%.
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