Reed in Partnership – helping over 80,000 people back into work

THE BRIEF:An impact campaign aimed at single parents and the long-term unemployed.

THE BIG IDEA:Create empathy by using real life props,people and situations throughout the work.

THE MEDIA:Press, window displays, leaflets, events, exhibitions and giveaways.

THE RESULTS: Over 80,000 people back into work. And counting. See our latest Flash animation by clicking here