THE BRIEF: Generate a sense of community during the recession.
THE BIG IDEA: Motivate and inspire by utilizing web 2.0 to create an ideas sharing forum, allowing people to share practical tips and knowledge about preserving jobs and creating new ones. Create a brand icon by incorporating tools into the GB flag to represent Britain working.
THE MEDIA: Web Site, Window displays, Postcards, Web Banners, Reed Online Space, included in all Reeds Promotional Literature,
THE RESULTS: A fantastic response for Reed, The campaign was supported by all main Political Parties, Press Coverage, and Organizational support. Over 450 comments were posted and counting on the forum within the first three months
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