THE BRIEF:Drive industry awareness & response for moving image library.
THE BIG IDEA:Claim responsibility for everything that’s happened in the last 100 years. Click here to see the virals
THE MEDIA:Virals,microsite,lenticular postcards,online banners and e-shots.
THE RESULTS:Best digital campaign at the 2007 B2B Marketing Awards.Shortlisted at Revolution Awards.50% of recipients visited microsite,39% forwarding a friend.
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