THE BRIEF: Create a brand name and marketing collateral for Barnardo’s new family insurance product.
THE BIG IDEA: As parents know, the ultimate protection for their children is Factor 50. What better name than that?
THE MEDIA: Posters, web, email and leaflets.
THE RESULTS: "The feedback we have had so far on the marketing literature has been excellent. Thank you." Anand Shukla, Barnardo’s.
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