Mabox is delighted to have scooped the Gold Award for Best Direct Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2009 (MIMA). The annual awards recognise excellence in the meetings and events industry. The award was presented at a banquet dinner on Friday 16th October at the Park Plaza Riverbank London.
To secure the award, the campaign fended off competition from the Jersey Conference Bureau, Visit London and Reed Travel Exhibitions (AIME). The award was to recognize the excellent quality of Rezidor’s ‘Golden Chance’ campaign aimed at capturing a greater number of bookings from Meetings, Incentives, Conferences & Events (MICE) Agencies.
Greg Bunbury, Head of Creative, says: “As an agency it is vitally important for us that we champion projects we’re proud of, and that our clients share our passion for producing good work. Therefore we are delighted to have won the MIMA Gold Award for Best Direct Marketing for The Golden Chance. On behalf of the team here at Mabox I would like to thank Rezidor for giving us the opportunity to create this fantastic promotion, and supporting our creative approach in delivering an exciting and prestigious campaign.”
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