As we have been under the shadow of the Shard as it has been built over recent years, it is great to see it come together and see what it looks like from the top. This picture is taken by Will Pearson and his website gives you an amazing panoramic vie...
As we have been under the shadow of the Shard as it has been built over recent years, it is great to see it come together and see what it looks like from the top. This picture is taken by Will Pearson and his website gives you an amazing panoramic view of what the view is like from the top. Displaying London at its finest, the site allows you to zoom in and have a look at all of the buildings that surround us.
The Shard will be the tallest building in Western Europe and has transformed the London skyline with a 310m (that's 1,016ft) vertical city of offices, world-renowned restaurants, the 5-star Shangri-La hotel, exclusive residential apartments and the capital's highest viewing gallery offering 360° views. It is fair to say that the Shard is a reminder of the power of imagination to inspire change and Pearon's photography really does illustrate the hidden beauty of London.
Take a look for yourself and see if you can find us or your own company office by clicking here.
Texaco or Tiffany? Valentine’s Day is fast approaching, and if you are in a new relationship or hoping to soon be in one, odds are that you have already been planning how to wine, dine and shower with gifts that special someone. If you are married or ...
Texaco or Tiffany? Valentine’s Day is fast approaching, and if you are in a new relationship or hoping to soon be in one, odds are that you have already been planning how to wine, dine and shower with gifts that special someone. If you are married or in a long-term relationship however, chances are you are more likely to be grabbing petrol station flowers on the way home from work on the day.
Our sister company The Channel Partnership have based their latest blog on this very concept as the same principle often applies in business. Click this link to read the article.
Mabox are currently helping long standing client, William Reed Business Media celebrate the 150th birthday of its flagship brand The Grocer with a new Big Brand Campaign. After all these years, (as our Aussie designer exclaimed, “that’s nearly as old ...
Mabox are currently helping long standing client, William Reed Business Media celebrate the 150th birthday of its flagship brand The Grocer with a new Big Brand Campaign. After all these years, (as our Aussie designer exclaimed, “that’s nearly as old as my country!”), The Grocer maintains its position as an innovative, market-leading brand, with a strong and loyal readership spanning the entire grocery industry. (Its innovation and relevance has been demonstrated through its dynamic subscriptions campaign with Mabox last year, winning two consecutive nominations for the PPA and B2B Marketing awards).
The aim of the Big Brand Campaign is to not only celebrate the significant ‘150’ milestone, but to challenge a common perception that The Grocer is ‘just a magazine’, in fact the brand- both in print and online – delivers news and opinion, jobs, awards, conferences and a growing digital platform. The Big Brand Campaign’s primary objective was to successfully position ‘The Grocer Family’ as the go to for all things FMCG showcasing the master brand and its core values, as well as promoting each member of the family, to enable cross-sell activity and drive revenue from the various products and services.
Mabox delivered a new positioning line for the master brand and a series of adverts for the master brand and each of the individual family members (jobs, awards, conferences and events). We have established a brand framework to ensure a common DNA and consistent visual identity across all parts of the brand, and to future proof so that the brand can continue to grow as new products and services are developed. The chosen creative concept was a unanimous decision by the publishing, editorial and marketing team. It represents a completely new approach for the brand. Mabox delivered a suite of icons to represent the breadth of areas of FMCG that The Grocer touches – when used collectively the affect is impressive.
In addition to the ad campaign which launched in the 7th January anniversary issue of the magazine as well online, direct marketing activity (including both direct mail and email) is set to roll out over the coming months. The 150th anniversary presented a unique marketing opportunity to leverage The Grocer’s heritage and strength of brand; celebrating the past 150 years but more importantly looking forward to the next.
For help building your brand, give us a call on 0207 089 5380. Our Publishing and Media arm also specialises in delivering campaigns for clients within the sector – see our expertise page for more information.
